Echinacea ‘PowWow White’

Echinacea ‘PowWow White’ is a free-flowering, early- and long-blooming, showy perennial offering early summer to late summer interest, with sporadic bloom until frost. Its flowering is abundant, rapid, and uniform, producing luminous, 4-inch pure white flowers with extra wide, overlapping, downward-arching rays surrounding a golden yellow cone.

Borne on short, sturdy, exceptionally wide, well-branched stems, Echinacea ‘PowWow White’s flowers are firmly held upright, without staking, making excellent, long-lasting cut flowers. In the garden, they attract butterflies and bees; and the dried end-of-season seed heads provide food for songbirds and are attractive in winter as well, especially when dusted in freshly fallen snow.

This highly popular herbaceous plant, also known as a coneflower, has a neat, upright, clumping habit of medium green leaves and a vigorous growth rate. Deadheading is not required for continuous blooms, and if seed heads are not removed, it freely self-seeds.

Easy to grow and low maintenance, it prefers full sun to part shade and average, dry to medium moisture, well-drained soils. The plant is extremely adaptable and can tolerate poor soils, including clay and shallow, rocky soil, but good drainage is essential. It is deer resistant and drought, heat, and humidity tolerant. Extremely cold hardy, it overwinters well.

Consider planting in large groups in naturalized areas or in beds and borders or singly as a specimen in a patio pot.